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About Us

Mr. Pretzels® is a pioneering chain of pretzel kiosks and stores founded in Puerto Rico in 1994. Presently there are approximately 200 kiosks in major malls in the U.S., Puerto Rico, Brazil, Venezuela, Chile, U.K., the Bahamas, Saudi Arabia, Ecuador, Bolivia, Russia, Malta, Peru and Mexico with stores in development in other markets to be announced soon.. We are presently targeting many other international locations to continue our expansion.

Unlike other pretzel and snack food chains, Mr. Pretzels® has full training centers available in Puerto Rico, Brazil and London offering a comprehensive training program for our Franchise Partners who come to us from different countries across the globe. We have created these centers and programs to accommodate our Franchise Partners and reinforce our interest in devoting the necessary resources to carry out our international development efforts on a grand scale.

We at Mr. Pretzels® are a dedicated team of franchise and business professionals who have the passion and expertise to develop our brand responsibly and effectively all over the world. We are committed to excellence and offer the highest level of support to our Franchise Partners to ensure that our brand experience is thoroughly enjoyed in every market where we serve our delicious pretzels .

A Global Brand

The Founder, Luiz Penna, has enormous work experience in various fields of business. A former junior top tennis player in Brazil and the U.S., Mr. Penna has worked in distribution, promotion, advertising, sales, and marketing management for companies such as Johnson & Johnson, Philip Morris, Frito Lay, and Pepsi Cola.

Driven by excellence and perseverance and after lengthy research into the snack industry, Mr. Penna has been able to create and develop a company that sells millions of pretzels all over the world. Mr. Penna is an entrepreneur with boundless energy, a great vision, and most importantly constantly inspired by what makes our guests happy.

Mr. Pretzels® is a global brand. Mr. Penna partnered with Mr. Bachir Mihoubi, a world renowned franchise expert who came onboard in 2006 to build a solid international franchising program. His main focus is the franchise partner profitability and success. Mr. Mihoubi built a franchising team that developed the brand in numerous markets all over the world, in Europe, the Middle East, the Caribbean, Latin America and North America. With his international experience and passion for the brand and the excellent Operations Team located in various regions in the world, he has increased the number of units to over 200 stores in over 20 countries.

Mr. Penna is still involved in every aspect of the business and still visits Mr. Pretzels® kiosks worldwide.