About Us

The Founder, Luiz Penna, has enormous work experience in various fields of business. A former junior top tennis player in Brazil and the U.S., Luiz has worked in distribution, promotion, advertising, sales, and marketing management for companies such as Johnson & Johnson, Philip Morris, Frito Lay, and Pepsi Cola. With his branding experience, Luiz has been able to create and develop a company that sells millions of pretzels all over the world.

Mr. Pretzels is a global brand.  Indeed since Mr. Bachir Mihoubi, a world renowned franchise expert, came onboard six years ago, he built a solid international franchising program whose main focus is the franchise partner profitability and success.  Bachir built a franchising team that developed the brand in numerous markets all over the world, in Europe, the Middle East, the Caribbean, Latin America and North America.  With his international experience and passion for the brand and his excellent Operations Team located in various regions in the world, he has increased the number of units to over 160 stores in 18 countries.