About Us

The Founder, Luiz Penna, has enormous work experience in various fields of business. A former junior top tennis player in Brazil and the U.S., Luiz has worked in distribution, promotion, advertising, sales, and marketing management for companies such as Johnson & Johnson, Philip Morris, Frito Lay, and Pepsi Cola. With his branding experience, Luiz has been able to create, develop, and internationally expand a company that sells millions of pretzels in the United States, England, Puerto Rico, the Bahamas, Chile, and Venezuela.

Driven by excellence and perseverance and after lengthy research into the snack industry, he has been able to create a pretzel concept that has thrived in Europe, Middle East, Caribbean, Latin America, and North America. With his drive and passion for the brand, the Company has established over 140 stores in 9 countries within the last 14 years.